Jaguar Land Rover Goes Full Throttle on Electric Vehicles
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Jaguar Land Rover Goes Full Throttle on Electric Vehicles

Big news for Jaguar and Land Rover lovers – they are here to stay! The government announced at the end of 2020 a ban on all petrol and diesel new car sales from 2030. In response to this, Land Rover has promised to launch six new pure-electric vehicles in the next five years. And the sister company Jaguar is hoping to become the luxury all-electric brand by 2025.

A company press release says that “In the next five years, Land Rover will welcome six pure-electric variants as it continues to be the world leader of luxury SUVs through it three families of Range Rover, Defender and Discovery. The first all-electric variant will arrive in 2024”. That’s only three years away from today so this is happening pretty quickly!

Jaguar is having its own battles. While it was expected to debut it all-electric XJ flagship this year, the car has now been scrapped. However, Jaguar is planning to become all-electric much earlier in 2025.


Good News for UK Jaguar Land Rover Car Plants

Brexit has unfortunately seen some big companies leave the UK and move their manufacturing stations to the EU. Luckily, JLR has decided that they will stay here on British shores, with its three main plants remaining open. The Halewood, Solihull and Castle Bromwich locations produced an impressive 243,908 cars last year alone.

The future for each of the three main plants has been outlined. Solihull will focus on Land Rovers new multi-powertrain MLA platform and the new Jaguar only EV architecture. Halewood is currently the birthplace of the Discovery Sport and Evoque and will become the home to models built with the EMA architecture. Castle Bromwich’s future is not so clear but JLR has confirmed that they will be exploring opportunities to refurbish the plant.


What Does This Mean for Consumers?

Unsurprisingly, car manufacturers such as Jaguar Land Rover and many more have reacted quickly to the petrol/diesel ban. For drivers across the country, this can be quite confusing, especially if you are in the market for a new car. Many will find that Electric Vehicles are still too expensive to be an option just yet. Even with government-backed schemes to lower costs, it’s not viable for all just yet.

Our advice would be to not worry too much at the moment. Remember, 2030 is nine years away yet! A lot can happen in nine years and EV prices will start to lower as they become more common and there are more second-hand models in the market.

As a garage, we are already beginning to see the change. Our teams are being educated on the differences and we are taking on any courses and certifications we can to become a leader in EV repairs.


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